Activities

Amstel UCL 2003- Albania

The Amstel UCL Promotion in Albania during the finals of the Uefa Champions League was a great success. It took place for the first time in 34 shops in more than 7 cities across Albania (Tirana, Durres, Shkoder, Fier, Vlora, Elbasan, Pogradec and other). The promotional activities were held in shops and open spaces, specially arranged and trademarked, where large screens were showing the final.

The participants had the opportunity to enjoy their favorite beer, to take part in a draw and win special Amstel UCL prizes. In addition to the material prepared for this action, Amstel UCL Billboards, television and radio spots and press releases in magazines and newspapers reinforced communication in the wider areas where the promotion took place.