Activities

Heineken music Game 2003- Albania

Heineken promotions were organized for the first time in making a good impression and receiving people’s acceptation. The promotions run during August, in 40 shops in 16 cities across Albania (Tirana, Durres, Shkoder, Vlore, Elbasan, Pogradec, Sarande, Korce and other).

Heineken Music Game, a special game of music knowledge on a portable computer, took place in shops and open spaces, specially arranged and trademarked. The participants, while enjoying their favorite beer, had the opportunity to test their music knowledge and win the unique “Heineken the Hits” cd as well as Heineken Hats. In addition to the material prepared for this action, the promotion project was supported by Heineken Billboards, radio spots and press releases.