1963
Company Founded; Amstel beer appears in the Greek market

1965
Operation of the first brewery in Athens with a yearly capacity of 45.000 hectolitres

1968
Merging of Amstel Brouwerij B.V. and Heineken N.V. in Holland results in change of ownership of Athenian Brewery.

1974
New plant operation of plant in Greece's second largest town, Thessaloniki.

1976
Amstel becomes the No 1 selling beer in the Greek market

1979
Amstel 33cl can is launched to fulfil the market needs while sales reach one million hectolitres

1981
Athenian Brewery enters the premium segment with the launch of Heineken, Europe's No 1 beer

1985
Acquisition of third plant in Patras

1988
Enters the beer specialities segment with the launch of Amstel Bock

1990
Starts the production of the alcohol free beer Buckler and enters the imported beer segment with Coors Extra Gold from USA

1992
Amstel line extensions, Amstel Light and Amstel Gold are launched in the market

1993
Athenian Brewery enters the bottled water business producing the natural mineral water Ioli

1994
Athenian Brewery is certified with the ISO 9002 Quality Certificate

1994-1998
Expansion of portfolio by the number of imported brands of various types and origins: Duvel from Belgium, Erdinger Weissbeer from Germany, McFarland from Ireland and Kirin from Japan, Murphy's Irish Stout and Murphy's Irish Red, Chimay from Belgium, Carib from the Caribbean, Konig Pilsener, and Desperados from France

1999
Athenian Brewery launches in the Greek market Fischer the Alsatian beer, for the first time produced outside Alsatia

1999
A new revolutionary packaging for Ioli is launched, named Ioli Sport, with a unique push-pull cap which makes the use very convenient for the customer

1999
The company is certified with the ISO 14001 Environmental Certificate

2000
In March Athenian Brewery re-launches Alfa Beer, the traditional Hellenic lager beer.

2001
Athenian Brewery, through the Heineken brand, becomes a Grand Sponsor of the Olympic Games to be held in Athens in 2004.